GE healthymagination

Client: GE

Year: 2010

Roles: Lead designer, HTML/CSS + Flash developer, Photographer

Employer: Howcast Media, Inc.

Contributing Partners: Google, BBDO, YouTube, EyeWonder, BCM

Wireframes, sketches, YouTube branded channel design and development, rich media ad components, final designs and development

As part of GE’s $80MM healthymagination campaign, and with help from advertising giant BBDO, Howcast was brought in to head the social media strategy and development; including the creation of over 20 instructional videos, an online “YouTube Physical Challenge”, Howcast channel re-branding, and mobile applications, as well as corresponding ad creative and rich media ad purchases.

Links (Valid until May 2010)
Re-branded YouTube Channel
Physical Challenge