Design

Voyeur at Cannes

A conversation has been let free at this year’s Cannes festival involving the roles and credit of traditional ad agencies and their digital counterparts. Michael Lebowitz made a statement about the unfair structure the awards at Cannes, and I believe the mindset of the industry as a whole, has towards ownership and realization of ideas.

Two prime posts about the issue: Advertising Age and Webicratic

Lebowitz is CEO of Big Spaceship, currently touting a front page expounding on his statement:

We are brimming with enthusiasm over HBO Voyeur’s performance at the 2008 Cannes Lions Festival. Of the many Lions awarded to Voyeur, four highlighted the project’s interactive experience in particular: a Gold Cyber Lion, a Grand Prix for Best Integrated Promotional Campaign, and a Gold and Silver in Integrated Film and Use of Digital Media, respectively.

By transforming traditional media into a living, breathing urban panorama, we turned viewers into voyeurs. Congrats to HBO, BBDO New York, RSA Films and Asylum.

After having quite a few ITP alumns working with Big Spaceship and other speakers discussing the Voyeur campaign last year (prior to Cannes) it will be interesting to see how this pans out.